BRAND & IDENTITY
Yup is a chat-based mobile tutoring app, based in San Francisco that instantly connects students to tutors on demand, 24/7. As the Design Director at Yup, I lead the product and marketing design across platforms including desktop and mobile for both the student and tutor experiences. I worked for three years on the brand and product design helping Yup through a significant rebrand, as the company grew from humble beginnings to then finding its product-market-fit to series A. I was also heavily involved in building marketing funnels, landing pages and referral program experiences across the product to aid growth.
I joined Yahoo as part of the Milewise acquisition. As Senior Visual Designer, I was part of the team that would create new products to help revitalize the image of the company. I lead the design for Yahoo Screen for Android while also ideating and prototyping new product categories such as the 'Yahoo Celebrity app'. While working at Yahoo I had the opportunity to help with the rebranding of the company and chose the typeface in the current brand. I was also in charge of developing marketing campaigns for Flickr, Messenger and Yahoo Advertising.
Milewise was the first startup I had joined fulltime. The core value proposition of Milewise was to 'Provide consumers with travel search results shown in points, cash, and miles in a single search to help them make better purchase decisions'. As part of the founding team of four, my role was to be in charge of everything design-related, from product to marketing to the brand. The product was on both mobile and desktop. During my time there we raised $1.5 million and garnered AMEX as one of our customers. Our team was then snapped up in an acquisition by Yahoo! that was part of Marissa Mayer's revival of the company!
Together with MRM interactive, I art directed a cohesive a digital marketing campaign for Nikon's 1 camera. We developed a microsite and television commercial with their then ambassador Ashton Kutcher. The concept behind the campaign was to get people excited about the quality of photography that was so small. As people have been giving up their camera's for phones the goal of the campaign was to show the "Huge" difference in quality.
In 2012 I was approached by YC alumni RapGenius (now genius.com) to help design and brand their MVP website at the time. It was a consulting project they gave me free rein on. Being a passionate rap enthusiast, I was excited about the opportunity to design some fresh UI. Three months later they raised 15 million dollars from world-renowned top VC firm Andreessen Horowitz.
I’m a Strategic Product Design Director with a passion for helping entrepreneurs and organizations strategically solve business problems through design. Whilst I appreciate beautifully crafted experiences I am well aware that all design should be treated as an experiment and an iterative process. I truly believe that shipped is better than perfect.
I've spent the last 10 years in the US with the first part working in New York at top digital agencies such as RGA, W&K, Radical Media, Martin Agency, AKQA, Wunderman and HUGE. The second half was spent playing a major role in several early-stage startups and achieving one exit. With both my agency and tech background I have managed to find the perfect balance focussing on business goals and objectives whilst making engaging user experiences.
I have had the pleasure of working with crazy talented people and managing teams of various sizes that allowed me to learn how to develop a positive culture to help create productive outcomes.
I am a Product Design Partner/Advisor for startups and organizations that want to understand how design can be used to launch and grow their products.
Other than design, I love talking about business ideas. I am an avid music nerd, a vintage poster and art fan, husband and father of two.
I am currently based in Sydney, Australia.
ANZi Lead Strategic Designer
Yup Director Of Product Design
Hello Product Visual Design Lead
Yahoo! Senior Visual Designer
Milewise (acquired) Head of Design - Founding team
Creative Director/Visual Designer Contract
R/GA, Wieden Kennedy, Martin Agency, Laird + Partners, Radical Media, AKQA, and Sony Music, Blast Radius (New York)
Gwarsh Founder, Art Director
Genius.com (Y-Combinator 2011)
Yup.com (Startx 2015)
GroupAhead (Y-Combinator 2015)
Zenimins.com (Y-Combinator 2014)
Milewise.com (exit 2014)
RGA (New York)
W&K (New York)
Radical Media (New York)
AKQA (New York)
MRM worldwide (New York)
Tribal DDB (New York)